Book Two: Speed

Speed is the Only Competitive Advantage

Most "founders" never launch anything. They build for months, never complete it and eventually scrap the product.

Startups are truthfully a numbers game. Even the best founders have hit rates under 10%. Just look at founders like Pieter Levels.

The honest answer? Increase the number of startups you launch.

The Malaysian Speed Trap

In Malaysia, we're taught to plan extensively. To get buy-in from everyone. To make sure everything is perfect before launch. To not "malu" ourselves with something half-baked.

Meanwhile, a kid in San Francisco launched three products while you were still designing your logo.

Here's the truth: Your first version will suck anyway. The difference is whether it sucks after 6 months of building or 6 days.

The Speed Formula

Speed isn't about being sloppy. It's about being smart about what matters.

If you can't explain your idea in one page, it's too complex. If you can't build a landing page in one day, you're overthinking. If you can't get users in one week, there's no demand.

Speed Beats Everything

• • Speed beats perfection (perfect products ship too late)
• • Speed beats competition (first mover advantage is real)
• • Speed beats analysis (data from real users > assumptions)
• • Speed beats fear (no time to be scared when you're moving)
• • Speed beats capital (iterate faster than funded competitors)

The Art of Moving F*cking Fast

Moving fast doesn't mean being reckless. It means being ruthless about what doesn't matter.

Your code doesn't need to be perfect. Your design doesn't need to win awards. Your infrastructure doesn't need to scale to a million users.

You know what needs to be perfect? Finding out if anyone gives a shit.

Everything else can wait.